About
This manufacturer's product team steps in when the catalog runs out: a customer with a new machining line, a new alloy or a new environmental requirement that nothing the company sells today can meet.
"Custom development is where you show the customer you understand them," says a Senior Formulation Chemist. "It's also where time and lab capacity are easiest to waste."
Opportunity
Requirements from the field often arrived as one line: "The customer needs a low-foam fluid for their new line." What the line machined, at what pressure and with what water had to be chased down afterwards.
"The first few rounds went on working out what the requirement actually was," the chemist says. "And when results came in, there was no agreed standard to judge them against."
Solution
Requirements that arrive with their context
Requirements now arrive with the field's context attached: the site, the operating conditions, what has been tried before. Lubinpla turns them into a measurable development brief.
“The brief is clear from the start, so we hardly ever have to go back to sales with questions.”
Checked before anything is weighed
Lubinpla proposes formulation candidates against the brief and checks them for compatibility, processing and safety before anyone weighs a raw material. The chemist reviews the candidates, changes what experience says to change, and agrees the bench plan, including what counts as a pass and when to stop.
Recently a customer moving a high-pressure machining line to a new aluminium alloy asked for a fluid that stays low-foaming in soft water and does not stain the parts. The brief set out the alloy, the pressure, the water hardness and the customer's own staining test. A handful of candidates built on the existing product family came back with their trade-offs, along with a first bench plan stating the tests, the targets and the stop conditions. The chemist adjusted one candidate and approved the plan.
“We started the lab work with the right question on day one. We used to spend several rounds just finding that question.”
Before a decision that is hard to undo
For decisions that are hard to reverse, such as switching a raw material, the team first looks at how each option could play out and which early signs to watch. The Product Manager says it changed the meetings. "We talk about scenarios instead of arguing opinions. Decisions come faster."
Impact
Custom development now starts from a clear requirement instead of a guess, and every round of bench work answers a question the team agreed in advance. The customer gets a formulation designed for what their line actually needs, sooner.
“We design closer to what the field asked for, and much sooner.”